SEO And SMO: 4 Facts You Must Know
Most bloggers and website owners/managers are well familiar with the term SEO, or search engine optimization. This is a process through which one can come higher in the search results of any relevant keywords within a search engine like Google. SMO stands for social media optimization and is generally not so well known to a […]
Top 5 SEO Myths
When businesses are looking to turn their website into a lead generation tool, we always recommend a search engine optimization (SEO) strategy. Why? Because you can’t generate new leads with a website if prospects can’t find it when they are searching online. However, we’ve found that a lot of people have a bad taste in […]
Why You Should Target Topics, Not Keywords
As search engines like Google get wise to what their users want, their technology catches up, too. Search is changing. The influx of new devices that people are using – Smartphones, tablets, virtual assistants, Smart TVs, etc. – along with the move to lots of voice control, has influenced what your average search query looks […]
10 SEO Mistakes Your Brand Could be Making
Three letters are sweeping the world’s resume skill section by storm: SEO, short for search engine optimization. From young and hungry Web designers, to social media strategists, to bloggers, and even administrative assistants, yes, nearly everyone in the digital world—and beyond—is now tacking SEO onto their skill arsenal. But can anybody and everybody actually deliver […]
How Google’s New Algorithm (Search Engine Ranking Formula) Impacts Your Site
Pull up a chair, this is a big one. This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners alike. Courtesy of a brand-new study by SEMrush, we now know what truly matters when it comes to ranking higher. In order to compile this amazing report, the researchers […]
How Quality Content Impacts Search Engine Results
The secret to great content does not lie in a magic formula. In fact, there really is no secret at all. Keyword usage helps you refrain from Google’s wrath – it will mercilessly penalize you for keyword stuffing, for instance – but there are no writing tricks or shortcuts for producing great content and equally […]
Content Marketing and Search Engine Optimisation (SEO): Why You Need Both
Subhead: No, You Don’t Have to Choose Just One “Content marketing vs. SEO – the best choice” “SEO and content marketing – which is best for your business?” “Should you invest in SEO or content marketing?” I’m sure you’ve seen tons of headlines like this. And I have and I decided I’ve had enough! I’ve […]
How Latent Semantic Indexing (LSI) Keywords Can Help You Improve Your Search Engine Optimisation (SEO)
As a digital marketer, I’m constantly seeking ways to improve my own website’s organic traffic and that of my agency’s clients. If you’re the least bit familiar with SEO, then you must have heard that Google’s algorithm updates render techniques from five years ago completely obsolete. Algorithm update after algorithm update, Google tells us that […]
Essential Things to Include in Every Blog Post That You Write
A blog is essential for any freelancer. It’s brought me many clients and is a great marketing tool to grabbing new people and directing them to my little Internet-place but if you’re not including certain aspects, it could be a waste of time. If you’re finding that your blog isn’t attracting the right type of […]
Clear Thin Content on your Website for Better Search Engine Performance
“Every piece of your content should be excellent enough that customers are compelled to share it.” — Joe Pulizzi, founder of Content Marketing Institute Since 2011, Web masters, marketers and business owners have been finding the task of content creation increasingly difficult. This is largely attributed to Google’s Panda algorithm and its subsequent updates. The […]
