Search Engine Optimisation Automation – All You Need to Know
“SEO is like building your reputation in society. It’s not a one day job, rather, it takes significant time and patience to see the results. And when built properly, you can enjoy the fruits for the days to come.” – Manidipa Bhaumik, blogger and Internet marketer Search engine optimization has been around as long as […]
5 Brilliant SEO Tools on Google to Improve Your Rankings
In the digital age that we live in, it is important for every business to have an online presence. Not only has the whole world shifted to the convenience of the Internet, but we now also rely on the credibility of it. Search engine optimization helps to develop the traffic of a webpage by using […]
How Attention, Interest, Desire and Action (AIDA) Can Enhance Your SEO Strategy
If you took a marketing class in college, you must have stumbled upon the AIDA model. It is perhaps the best marketing model of all classic marketing models in existence. There is an old saying in copywriting that anybody who wants to either create new content for a business or optimize a business should know […]
More Than Just a Search Engine: Google’s Best, Failed, Unknown Products [Infographic]
Presented by Skilled.co
Tips to Help Turn Your Website into a Lead-Generation Machine
Do you have a contact page on your website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a page, only to change their mind halfway down? These are numbers you need to know […]
Tips for SEO Driven Website Re-Design
“Digital design is like painting, except the paint never dries.” – Neville Brody, owner of Brody Associates In the same way that technology is constantly evolving, it is critical for websites to do the same in order to keep pace. Website redesigns can have significant positive impacts for a brand when correctly executed. If this […]
Digital Marketing Trends to Budget for Now [INFOGRAPHIC]
Brands that were destroyed due to Google Search Algorithm updates
“The best place to hide a dead body is page two of Google search results.” – Unknown Unbridled corporate power almost inevitably leads to the destruction of livelihoods. This has been seen time and time again; BP oil spills have crushed small businesses, Goldman Sachs has destabilized entire countries and Monsanto has direct ties to […]
Effective Strategies to Optimise Your Website for Local Search
If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic. Since many marketing initiatives are of a more global nature that don’t help you at all, there’s actually a few specific […]
Google’s 200 Ranking Factors [INFOGRAPHIC]
Google has confirmed is that they use about 200 ranking signals when determining organic search page rankings. There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors … Whew! That’s quite a list. How are we supposed to […]
