Differences Between Social Media and SEO [INFOGRAPHIC]
The actions and outcomes of Social Media Marketing and Search Engine Optimisation (or Marketing) are very different. Let’s look at the differences side-by-side…
How to: Search Engine Optimisation (SEO) for a Brand New Website
As a start-up owner, you have a lot on your mind. Bootstrapping is never easy. At the digital marketing agency I run, I talk to overworked start-up owners every day. And they all know about SEO and its importance. But very few of them have the time or the resources to allocate to optimizing their website from […]
Implementable Search Engine Optimisation (SEO) Tips That Offer Actual Results
If you’re in marketing, then you already know SEO can get quite murky. Things can change overnight, with no warning. And, sometimes, these changes mean you have to go back to basics, change, delete, re-write and so on. The latest Google update, Hawk, affected local businesses. But no one can say what the next one […]
Why & How a Blog Matters to Your Search Engine Optimisation (SEO) Presence
Your SEO presence is not just a big deal – it’s a HUGE deal. That is, only if you want more traffic, more leads, more conversions and more sales. Leads. Conversions. Sales. Do I have your attention yet? Here’s the deal, though: To get those three covetables, you need a good SEO presence. A solidSEO presence. And how do you […]
4 Audience Traits Search Engine Keyword Research Reveals
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” — Bruce Springsteen, American singer-songwriter Keyword research is typically done as a means of identifying the verbiage a certain audience is using to track down various products, services, content […]
A Comprehensive Guide to Getting Started With Search Engine Optimisation
If you’ve worked on a website or have perused the Internet for tips on digital marketing, you are sure to have come across the term SEO. It is one of the most talked about strategies. With so much information around the topic, it’s very easy for a newcomer to get confused or get the wrong […]
Does Social Media Influence SEO and Rankings?
Yes, it’s the age-old question that no one seems to really have an answer for. But I’m feeling brave today, so I’ll venture to answer it. Here’s what made me think about this again, this time harder than usual and looking for specific answers: a discussion with a client. In my digital marketing agency, we work with […]
Strategies for Boosting Customer Reviews (Local Search Engine Optimisation)
Google at one time offered a total of seven local listings at the top of its search page. These coveted spaces have downsized to just three listings. Sponsored listings are no longer down the right side of the page, these three listings are currently positioned below the fold, meaning that Web users actually have to […]
Emerging Brands vs Established Category Leaders in Google Search
In both business and social spheres, people are talking about emerging new brands and how they are stirring up various marketplaces with their popularity with consumers. Innovation and disruption is constantly happening and leads to some popular brands falling by the wayside while other new brands emerge in the blink of an eye. Take for […]
The Biggest eCommerce Seach Engine Optimisation Blunders
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.” — Joel Anderson, former president and CEO of Wal-Mart There are few factors more influential to the success of an eCommerce site than SEO. Search optimization mistakes can be extremely costly for your business. […]
