Has Google Search Algorithm Update (Hummingbird) Killed Keyword Research?
“If you don’t know the user intent behind the keywords you’re optimizing for then you’re doing it wrong. Also, if you are optimizing for keywords versus the needs of the user then you’re doing it wrong.” – Jordan Kasteler, freelance marketing consultant If you have a website, you’re probably quite familiar with conducting keyword research. […]
Why Digital Marketing is important in 2017
The world is quickly becoming digital. People are consuming electronic content faster every day. Companies and the world in general are starting to recognise the importance of going digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing. What is Digital Marketing It is […]
How Voice Search (Siri & Google Now) is affecting Search Results & Search Engine Optimisation
Siri and Google Now; the voice assistants are changing the SEO results and digital analytics. Marketers, analysts, and brands have to revise their digital strategy and adapt to this shift. In places like Japan, Europe, and America, speech assistants have taken a strong root among millennials and generation Z digital marketers are improving their strategies […]
10 Digital Marketing Mistakes to Avoid
Internet mistakes — from time to time, we all make them. However, there are definitely a few that are easy to avoid. Below are 10 Internet marketing mistakes, traps and issues even smart businesses can fall into: #1: No call-to-action (CTA) You’ve spent tons of time developing a great website, but your conversions are consistently […]
12 Actionable Search Engine Optimisation (SEO) Tactics to Start Using Today
“Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you one year to roll out changes, the battle is lost.” — Kevin Indig, SEO Ninja at Atlassian As Kevin noted, much of a company’s SEO success lies in beating the competitors to […]
DIY SEO: 8 Tips for Search Novices
“SEO is not about building links, it’s about building relationships to earn the links.” ― Nahid Hassan, CEO/SEO analyst/digital marketing strategist at Bizcope For those just entering the realm of SEO, it can be an overwhelming undertaking. It can be challenging to understand the basic tenants and concepts of the practices and with more than 200 […]
SEO and Content Marketing in 2016: What Worked and What to Implement This Year
2016 marked the spot for changes in content marketing, and it brought some exciting revelations that some of us didn’t see coming. For starters, we all know that the competition has stepped up its game when it comes to effective marketing. Because of that, we have all had to step up our skills, consistently refine […]
