Step by Step Google Ads Guide!
Looking to enhance your small business? Wondering how to increase traffic to your website? Want to know how to use Google to your advantage? Making ad campaigns through Google Ads is the solution for you. Google Ads gives you the ability to reach your target consumers through specifically curated ads for an already interested audience. […]
Can You Still Make Money Blogging in 2019?
A decade ago, a writer could set up a WordPress site, build an audience, and monetize it any number of ways. But the web is not the same place it was in 2009. Attention and advertising dollars have moved from blogs to social media networks and YouTube. Instagram celebrities rack up follower counts in the […]
What Business Owners Need to Know About Online Reputation Management
Most people have heard the quote, “there’s no second chance to make a first impression.” Business brands, through their marketing efforts, influence other people’s perceptions daily. However, a simple mistake, negative review, or a bad story can ruin a reputation that’s taken years to build. According to recent research, 78% of online shoppers said that […]
Beyond COVID, Digital Marketing Leads the Pack
A February survey (here) of Chief Marketing Officers (CMOs) with experience across both Fortune 500 and emerging brands shows the strong trend toward digital advertising will continue, with 80% of CMOs expecting to increase digital spending in 2020. A few weeks later Covid-19 hit and digital became even more of an influence. Social distancing and […]
How Small Businesses Can Holistically Manage Their Reputation
Through various digital platforms, users can share their views and opinions on any business or brand. Online reputation management—monitoring the digital platforms for both positive and negative mentions—becomes essential for a small business. However, managing your digital reputation requires more than passively responding to comments and reviews. Many businesses monitor their reputations online, but are […]
What are Chatbots? How do they work? Why are they important?
What is a chatbot? It is an artificial intelligence (AI) software or a computer program which conducts a conversation through audio or textual methods. Why are chatbots important? A chatbot represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in a native language is applied in various enterprises […]
Blockchain Technology
Blockchain technology deals with distributed public ledgers that have data and ensure that transactions can never be altered. The most popular examples of blockchain usage are Bitcoin and other cryptocurrencies, however, blockchain technology is finding a diverse range of purposes. Uses such as data storage, financial transactions, and many more have been investigated as potential benefits of […]
What to do NOW to ensure that your business thrives after the COVID-19 pandemic
Globally, more than 80% of small businesses are already directly affected by the COVID-19 pandemic. Add those who are indirectly affected by it and you’ll see we’re all in the same boat – sailing in the dark. Every statistic and report you read now will make your skin crawl. The worst of it is, perhaps, […]
Coronavirus is a Catalyst for Work-From-Home Tech
This is the story of hope – the story of a ray of light at the very end of a tumultuous dark tunnel. Covid-19 has come to test humanity – from businesses to relationships and human communications. True to the words of Jack Ma, it is in times of trouble that great leaders are nurtured. […]
