Artificial Intelligence: Future of Digital Marketing

It is widely expected that AI will greatly impact the business world in the coming years. McKinsey’s research indicates that sales and digital marketing are the areas where it will have the most significant economic impact. This means that marketers who do not adopt AI are missing out on what is likely the most transformative […]

Better B2B: Four Fundamentals for Persuasive B2B Design

Great design brings a consumer into contact with the core of a brand. A company’s mission, belief, and philosophy can be felt through the visual cues and the digital architecture of an online experience. Text size and tone, local image use, color choice–these elements can be as or more powerful in creating consumer motivations than […]

6 Tactics to Increase the Conversion Rate on Newly Built Sites

Standing in an era of constant technological revolution, businesses need to know who to get a lead on and distinguish themselves. Your website is your business card and the source of customer acquisition as well. Whether you operate an escape room in Bangalore or a fashion boutique in NYC, it is essential for every business to optimise […]

How to Set Marketing Goals with SEO and PPC

The Internet makes it possible to sell everything to everyone all the time and everywhere. This sounds great – until you try to form realistic goals for your marketing expenditures. Successful Internet marketing is all about targeting and engagement; its primary tools are search engine optimization (SEO) and pay-per-click advertising (PPC). You’ll need to consider […]

Is Print Media Relevant for Your Retail Business in 2022?

With “digital” being the biggest buzzword of the 21st century, not paying attention to print media is only normal, especially for new retail stores. Many businesses tend to rule out print advertising because it’s expensive and difficult to track.  However, promoting your business in reputed newspapers and magazines can be highly effective in tapping into […]

Improve the Quality of your Leads with Landing Page Optimisation

You write compelling copy, research keywords, perform A/B testing, invest in paid campaigns, tweak page design, offer free materials and special discounts – all in the hope of transforming your website visitors into qualified leads. However, about 70% to 90% of the time, visitors don’t appreciate your efforts, as that is the average landing page bounce rate, […]

What Is 5G: Top 5 Facts You Need to Know in 2022

So much of our lives nowadays happen online, be it via social media, online shopping, or simply browsing for information. Very soon, all that is going to get a lot better thanks to the changes in wireless technology. Many well-known carriers have announced that they will be launching 5G. This generation of mobile networks is on […]

How to Know When You Should Outsource Your Sales

The world of B2B sales has changed. The strategies that used to work may no longer apply to the modern-day customer.  To penetrate the right market, B2B companies have to make sure they can keep up with the changes and adjust their sales strategies accordingly. What matters is to be able to reach the target […]

Drop in Website Traffic? 6 Things to Check

If you notice a sudden decline in traffic to your website, there are many factors that could be the cause. Understanding what they are and what you can do to restore traffic – or even improve it – is key to putting your website back on track. Monitoring website traffic is a key analytic. It […]

How to Choose the Right Customer Engagement Solution for Your Business

With a plethora of products and services to choose from, customers are currently in the crux of a paradox of choice. What stands out among all the options is the quality of experience a brand provides in their offerings. It is extremely important for brands to have a customer-centric approach today by analyzing user behavior […]