New Trends For Marketing in 2022: Which Are the Best For Your Business?

Marketing trends can wax and wane, depending on consumer behavior, technological advances, and several other factors. What was working for your business and driving engagement a few years ago may not hit consumers in the same way anymore. Social media has changed the tides for marketing in a big way over the last decade, sending […]

Five Effective Marketing Trends for 2022

In the past few years, marketers have had to rethink marketing strategies, tactics, and how they communicate with customers and prospects. If you want to compete and grow revenues this year, you must understand how to navigate marketing trends successfully. Here are 5 of the hottest marketing trends for 2022. 1. Good Customer Experience is […]

5 Tips to Get Better Results From Your Google Ads

Google ads (formerly known as “Adwords”) is an advertising platform offered by Google that allows advertisers to show their products or services on the search engine’s pages. When someone clicks on one of these ads, they’ll be directed to the advertiser’s website. It might seem like it would be easy to set up and manage […]

Demystifying Marketing Automation Myths and Illusions

As per the Social Media Today’s 2019 State of Marketing Automation Survey, 75 percent of all businesses and companies have marketing automation tools in place. Marketing automation has led to a 14.5 percent increase in sales productivity. Moreover, it has led to a 77 percent boost in terms of conversions. Because of these figures and the convenience […]

Is Print Media Relevant for Your Retail Business in 2022?

With “digital” being the biggest buzzword of the 21st century, not paying attention to print media is only normal, especially for new retail stores. Many businesses tend to rule out print advertising because it’s expensive and difficult to track.  However, promoting your business in reputed newspapers and magazines can be highly effective in tapping into […]

Improve the Quality of your Leads with Landing Page Optimisation

You write compelling copy, research keywords, perform A/B testing, invest in paid campaigns, tweak page design, offer free materials and special discounts – all in the hope of transforming your website visitors into qualified leads. However, about 70% to 90% of the time, visitors don’t appreciate your efforts, as that is the average landing page bounce rate, […]

How to Know When You Should Outsource Your Sales

The world of B2B sales has changed. The strategies that used to work may no longer apply to the modern-day customer.  To penetrate the right market, B2B companies have to make sure they can keep up with the changes and adjust their sales strategies accordingly. What matters is to be able to reach the target […]

Drop in Website Traffic? 6 Things to Check

If you notice a sudden decline in traffic to your website, there are many factors that could be the cause. Understanding what they are and what you can do to restore traffic – or even improve it – is key to putting your website back on track. Monitoring website traffic is a key analytic. It […]

How SEO and CRO Synergy Can Maximise Your Digital Marketing

When it comes to digital marketing, the whole is often greater than the sum of its parts. Though there are many parts that contribute to the optimization of a firm’s marketing efforts, the success of these efforts depends on the quality of the campaign as a whole. If only one aspect of the consumer funnel […]

Step by Step Google Ads Guide!

Looking to enhance your small business? Wondering how to increase traffic to your website? Want to know how to use Google to your advantage? Making ad campaigns through Google Ads is the solution for you. Google Ads gives you the ability to reach your target consumers through specifically curated ads for an already interested audience. […]