6 Keys to Branding Your Business
Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers. So, […]
What Were the Biggest Digital Marketing Trends During 2018?
There was a time when online marketing was just an extra way to market your business in addition to traditional advertising methods such as commercials, print ads, billboards, and radio spots. Today, digital marketing has become so much more essential. As the years go by, technology continues to advance and digital marketing trends continue to change. […]
Step by Step Guide to Content Marketing
You might have heard a lot of jargon about digital marketing, content marketing, social media marketing, and SEO. In this article, we will specifically discuss how & where you should begin with content marketing for a firm. Content marketing is about sending your customers the right message at the right time, not just for the […]
Marketing Attribution 101
“Half my advertising is wasted. I just don’t know which half.” – John Wannamaker Justifying marketing budgets is a tale as old as time, well, urban, corporate time at least. Marketers constantly struggle to show the direct ROI on their marketing and media spend. There could be multiple factors contributing to this difficulty, like sales […]
How to Build Community for Your Brand
Some business experts will tell you that the first year after starting a business is mostly about survival. The beginning is intense, and you’ll face multiple challenges that will make you question your decision to start the company. Well, it’s time to change that mindset. It’s time to shift your point of view into a positive […]
How to Build a Better Brand With Human-Centered Design
Creating a brand in saturated markets is an increasingly difficult task. While adtech is making it easier to target potential customers, producing unique, human-centered content that differentiates the brand remains a challenge for most companies. I deal with this on a daily basis, and constantly work to improve my own brand through updating my website, […]
How Click Fraud Could Be Impacting Your Business
In a highly competitive online scape, businesses are doing everything they can to get ahead and maintain or build a strong brand image through search engines and advertisements. With competition come some nasty tactics and many businesses sabotaging others in order to get ahead of the game and best benefit themselves through the destruction of […]
Essential Tips for Crafting a Serial-Killer Business Video
When you manage to get the interest of your target audience through video, you’re able to present your business in all its glory. Currently, video content is the most attractive form of advertising that not only captures the viewer’s attention, but also evokes stronger emotions. Big “dogs” like Coca-Cola, Nike or McDonald’s quickly understood the […]
Creating a Visual Brand Identity That Sets You Apart
Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand, essentially how you come across […]
Visual Content Marketing Statistics to Know for 2017
See this infographic on Venngage.
