7 Influencer Marketing Trends You Need to Know for 2023

The influencer marketing industry has continued to increase its market size and revenue. According to Oberlo, the whole industry is worth a whopping 16.4 billion dollars. What an incredible number it is, isn’t it? Highly qualified marketers know: Time does not stand still. All of us have to continue to further educate ourselves on the […]

How to Set Marketing Goals with SEO and PPC

The Internet makes it possible to sell everything to everyone all the time and everywhere. This sounds great – until you try to form realistic goals for your marketing expenditures. Successful Internet marketing is all about targeting and engagement; its primary tools are search engine optimization (SEO) and pay-per-click advertising (PPC). You’ll need to consider […]

5 Tips to Get Better Results From Your Google Ads

Google ads (formerly known as “Adwords”) is an advertising platform offered by Google that allows advertisers to show their products or services on the search engine’s pages. When someone clicks on one of these ads, they’ll be directed to the advertiser’s website. It might seem like it would be easy to set up and manage […]

Is Print Media Relevant for Your Retail Business in 2022?

With “digital” being the biggest buzzword of the 21st century, not paying attention to print media is only normal, especially for new retail stores. Many businesses tend to rule out print advertising because it’s expensive and difficult to track.  However, promoting your business in reputed newspapers and magazines can be highly effective in tapping into […]

Step by Step Google Ads Guide!

Looking to enhance your small business? Wondering how to increase traffic to your website? Want to know how to use Google to your advantage? Making ad campaigns through Google Ads is the solution for you. Google Ads gives you the ability to reach your target consumers through specifically curated ads for an already interested audience. […]

Brand New Concept for Social Media Advertising in 2020

With 2020 well underway, it’s worth noting that social media platforms are just as relevant as they were before when it comes to lead and revenue generation. According to Social Media Today, 71% of consumers who have had a positive experience with a brand on social media are more likely to recommend it to their social […]

How Website Design Impacts SEO and Branding

People usually believe that web designing is all about building a website that looks aesthetically pleasing. Although this is a part of it, it’s not the only thing that web designing entails. When it comes to an integrated marketing plan for your brand, website design is no longer just about its visual appeal. It’s the […]

Understanding Social Commerce and Its Dynamics in Advertising

Social media, a platform created for entertainment and connecting with old friends has become the superweapon of marketers. Although it started as a common online space for meeting people, over time, like-minded people started to create their own community and spoke about their shared interests. This included the products they bought and services they used. […]

7 Types of Stories that Marketers and Brands Should Use for Advertising

Now more than ever, people may strive to invest in a brand’s story. With that, storytelling can be an essential advertising strategy to help promote your product or services. Applying the principles of storytelling to your business, such as speaking with emotion and weaving a tale with words may leave your readers with a lasting […]

How Symbols Can Strengthen Your Company’s Brand Identity

From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful way to communicate concepts at a glance. This is true not only in popular culture but also when it comes to business, marketing, and branding. Symbols offer a powerful and effective way for companies to communicate their […]