5 Creative Tips To Make Your Website Stick Out
Did you know that 81% of customers look online before making a purchase? And that only 54% of companies have a website? If you’re in the remaining 46% of businesses without a website, you’re missing out on serious sales opportunity. Today’s websites are affordable to build, easy to customize, and simple to update if you have […]
Boost Your Business: Web Development Trends for 2018
Technological innovations such as blockchain, artificial intelligence, augmented and virtual reality (AR/VR), hybrid cloud are proliferating rapidly. These trends provide efficiency and productivity, empower organizations to thrive in a world where technology is increasingly prevalent. It is therefore crucial for companies to understand the impact of these technological advances on their business so that they […]
How to: Search Engine Optimisation (SEO) for a Brand New Website
As a start-up owner, you have a lot on your mind. Bootstrapping is never easy. At the digital marketing agency I run, I talk to overworked start-up owners every day. And they all know about SEO and its importance. But very few of them have the time or the resources to allocate to optimizing their website from […]
Tips for Creating Content That Influences Purchasing Decisions
If I’m certain of one thing, it’s that content is a game-changer. It does so many things at once – and effortlessly, if you get it right. It lets search engines find and rank you, which leads to people discovering you. It builds trust with those people. It underlines your authority in your field. Most […]
Anatomy of Effective Web Design [INFOGRAPHIC]
How does web design impact the image of your business and why is it important? In this ever-changing digital world, it is necessary to keep up with the latest design trends and have an updated website. That is why a well designed website is crucial to your business. A good website that is user-friendly, and […]
Essential Things to Include in Every Blog Post That You Write
A blog is essential for any freelancer. It’s brought me many clients and is a great marketing tool to grabbing new people and directing them to my little Internet-place but if you’re not including certain aspects, it could be a waste of time. If you’re finding that your blog isn’t attracting the right type of […]
Creating an Engaging Digital Experience (10 Steps!)
In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift engagement and help you retain customers. It’s science and […]
Reasons Why Your Website Isn’t Converting Visitors into Paying Customers (and How to Fix Things)
It looks like you’re doing everything right: you get a decent amount of traffic from social media, PPC ads, e-mail marketing and so on. Still, very few of the people who visit your website turn into paying customers. So, what gives? Across industries, the average conversion rate is 2.35 percent. This means that you should […]
Tips to Help Turn Your Website into a Lead-Generation Machine
Do you have a contact page on your website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a page, only to change their mind halfway down? These are numbers you need to know […]
Tips for SEO Driven Website Re-Design
“Digital design is like painting, except the paint never dries.” – Neville Brody, owner of Brody Associates In the same way that technology is constantly evolving, it is critical for websites to do the same in order to keep pace. Website redesigns can have significant positive impacts for a brand when correctly executed. If this […]
