The Creator Economy – What Fuels It and How to Leverage It

In 2022, the creator economy was valued at over $100 billion, a substantial market share among the 50+ million people worldwide. Furthermore, its growth is just beginning, which is even more impressive. A recent study showed that children aged 8 to 11 would rather become YouTube stars than astronauts, which is surprising but not uncommon. […]

7 Influencer Marketing Trends You Need to Know for 2023

The influencer marketing industry has continued to increase its market size and revenue. According to Oberlo, the whole industry is worth a whopping 16.4 billion dollars. What an incredible number it is, isn’t it? Highly qualified marketers know: Time does not stand still. All of us have to continue to further educate ourselves on the […]

10 Easy TikTok Strategies for 2022

TikTok is no doubt the fastest growing social media platform. It has been downloaded over 2.5 billion times and has more than 1 billion active users. What is TikTok? TikTok is a social media app where users can share short videos of themselves. The app is extremely popular with teenagers and young adults. TikTok’s popularity, especially among young […]

3 Basic Ways to Improve Social Media Marketing (SMM)

The use of social media platforms to connect with your target audiences is basically what we call social media marketing. There are multiple uses of social media marketing (SMM) like promoting your brand, improving sales, and driving website traffic. Social Media Marketing (SMM) also entails posting high-quality content that makes sense to your audiences on […]

What Does a Social Media Marketing Agency Do – the Inside Scoop

Not sure whether you should hire a social media marketing agency or tackle everything in house? I run such an agency, so people usually expect me to say that hiring an agency is always the way to go. But that wouldn’t be true. Sometimes, it’s better to run social media in house and only outsource […]

How To Make The Most Out Of Your Facebook Marketing?

As a visual medium, Facebook gained popularity as people started sharing images of their youthful indiscretions. But recently, it has evolved into a massive tool in the arsenal of marketers. Advertisers are increasingly opting for Facebook to share video advertisements of products and services. If you are thinking of promoting your brand using a product […]

Hands-off Content Creation: How to Leverage UGC On & Off Social Media

One strategic decision could mean the difference between increasing e-commerce sales by 50% year-over-year, or not. And for the British clothing brand Burberry, this was their exact outcome after launching a website called “the Art of the Trench” in 2009. The concept for this site was simple: Provide a space for customers to share photos of themselves […]

Why Is My Advertising In Social Media Falling Apart?

Done everything possible but your social media advertising seems to fall apart? Don’t worry. You could be missing out on some things in your social media strategy. In this article, you’re going to learn why your advertising on social media isn’t working. Of all the hundreds of different marketing strategies out there, social media advertising is […]

9 Sure-fire Facebook Advertising Tips for Better ROI

While Facebook may not exactly be the flavour of the season among netizens, that opinion hardly seems to have a dent on its ad revenues. According to Business Insider, Facebook’s ad revenue will continue to grow 4.9% this year to $31.43 billion. 93% of marketers continue to use Facebook advertising as one of their mainstays, and there […]

4 Powerful Tips to Help Your Business Generate More Clients via Social Media

Can you recall the days before social media took over?  One can surely categorize the time period as being pre and post social media. Such has been the impact of social media platforms in the lives of the masses. According to Smart Insights, there are over 3.96 billion social media users around the world. In […]