The Complete, Actionable Guide to Marketing (Buyer) Personas
I am writing this post to Dan, Mary, Steven, and Rachel—one of whom is likely you. You see, Dan, Mary, Steven, and Rachel are personas, created with a combination of raw data and educated guesses, representing slices of this blog’s readership. Dan could be you, and Mary could be your coworker. What these sketches provide […]
5 Tips for Creating and Sharing Your Brand Story
When was the last time you thought about your brand story? Busy B2B marketers are often so focused on lead generation, nurturing, conversions and sales that sometimes we lose sight of the bigger picture: sharing our brand’s story with the world. Creating and sharing your brand story is a powerful sales tool. Studies show that […]
Digital Marketing Trends to Budget for Now [INFOGRAPHIC]
Why Digital Marketing is important in 2017
The world is quickly becoming digital. People are consuming electronic content faster every day. Companies and the world in general are starting to recognise the importance of going digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing. What is Digital Marketing It is […]
10 Digital Marketing Mistakes to Avoid
Internet mistakes — from time to time, we all make them. However, there are definitely a few that are easy to avoid. Below are 10 Internet marketing mistakes, traps and issues even smart businesses can fall into: #1: No call-to-action (CTA) You’ve spent tons of time developing a great website, but your conversions are consistently […]
SEO and Content Marketing in 2016: What Worked and What to Implement This Year
2016 marked the spot for changes in content marketing, and it brought some exciting revelations that some of us didn’t see coming. For starters, we all know that the competition has stepped up its game when it comes to effective marketing. Because of that, we have all had to step up our skills, consistently refine […]
The 4 Fundamental Steps of Conversion Optimisation
Once upon a time, I was sitting in my office looking over data for one our new clients and reviewing the conversion project roadmap. The phone rang and on the other end was the VP of marketing for a multi-billion-dollar company. It is very unusual to get an unannounced call from someone at his level, […]
