Is Generational Marketing Important for Website Owners?
Based on industry surveys and statistics, generational marketing is vital to your overall marketing strategy. It is common sense that the marketing strategy, content and mediums or channels used to reach people in their 40s are completely different than the strategy, content, and channels used to reach teens. As a website owner, you have to […]
New Content Marketing Trends: Which to Use and Which to Avoid
There are five content marketing trends that have taken hold recently for a variety of reasons. This article contains four new content marketing trends that you should try, and one that you should definitely avoid. 1. Quick And Snappy Pre-Adverts to Your Video Adverts The use of pre-adverts has grown in popularity simply because of […]
Tips for Creating Content That Influences Purchasing Decisions
If I’m certain of one thing, it’s that content is a game-changer. It does so many things at once – and effortlessly, if you get it right. It lets search engines find and rank you, which leads to people discovering you. It builds trust with those people. It underlines your authority in your field. Most […]
Major Resources for Your Market Strategies: Targeting the Client
What are the major resources for your market strategies? How does a confident and successful entrepreneur differ from one who has tried several times and has failed? The simple answer is that the confident guy earns more money than the guy who has failed. The longer answer is slightly more complicated. It is connected with […]
Low-Cost Marketing Tips
Marketing can be an expensive game to play. Getting a correctly designed message seen by the correct people, in the correct place, at the correct time can rack up quite a bill. According to a figure recorded in 2013, the average SME spends £23,810 ($30,227 US) on their respective marketing campaigns, while achieving less than […]
Visual Content Marketing Statistics to Know for 2017
See this infographic on Venngage.
Secrets for Generating More Qualified Leads
In today’s increasingly competitive world of digital marketing, it’s not enough to know about concepts like search engine optimization, social media marketing and other marketing buzzwords. It’s important to learn how to incorporate the concept of a sales funnel, particularly qualified leads, into your digital marketing strategy. Your organization’s definition may vary, but marketing qualified […]
Reasons Why Your Website Isn’t Converting Visitors into Paying Customers (and How to Fix Things)
It looks like you’re doing everything right: you get a decent amount of traffic from social media, PPC ads, e-mail marketing and so on. Still, very few of the people who visit your website turn into paying customers. So, what gives? Across industries, the average conversion rate is 2.35 percent. This means that you should […]
7 Critical Slides all Sales Presentations Should Have
Sales reps spend an enormous amount of time creating sales presentations and proposals. According to CSO Insights’ 2016 Sales Enablement Optimization study, 57 percent of organizations need to improve access to content for their sales people. As such, more organizations are moving toward using one master sales deck that contains all the content a rep […]
Marketing Tips From 5 Major Brands
Let’s face it: mastering content marketing can be tough. All too often, brands aren’t sure who to follow or what to emulate. There seem to be dozens of examples of great content marketing out there, but it can be impossible to determine which brands are actually dominating the field and which are just putting on […]
