6 Keys to Branding Your Business
Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers. So, […]
What Were the Biggest Digital Marketing Trends During 2018?
There was a time when online marketing was just an extra way to market your business in addition to traditional advertising methods such as commercials, print ads, billboards, and radio spots. Today, digital marketing has become so much more essential. As the years go by, technology continues to advance and digital marketing trends continue to change. […]
Step by Step Guide to Content Marketing
You might have heard a lot of jargon about digital marketing, content marketing, social media marketing, and SEO. In this article, we will specifically discuss how & where you should begin with content marketing for a firm. Content marketing is about sending your customers the right message at the right time, not just for the […]
Digital Marketing Trends for 2019
It’s that time of year again – time to look back on what your business learned in 2018 and prepare for the New Year. Part of achieving business growth year after year is assessing past wins and losses, but the other part is mapping out your goals; do so with next year’s predicted digital marketing […]
Lessons We’ve Learned About Traditional Marketing from Online Marketing Experts
In such a booming digital world, with everyone and everything now happening online, it’s now more crucial than ever to have powerful branding that can be easily shared and easily recognised. If someone doesn’t like your business, (or even if they just forget about it) they can replace you with a digital service nine times […]
Marketing Attribution 101
“Half my advertising is wasted. I just don’t know which half.” – John Wannamaker Justifying marketing budgets is a tale as old as time, well, urban, corporate time at least. Marketers constantly struggle to show the direct ROI on their marketing and media spend. There could be multiple factors contributing to this difficulty, like sales […]
The ROI of Influencer Marketing
Gone are the days when consumers would actually trust print and TV advertisements and buy products based on the claims ads made. Today, it takes a lot more than claims to win the trust of consumers. They need social proof. And this demand from consumers has, in fact, paved the way for influencer marketing. Influencers […]
$0 Marketing Ideas for Local Businesses
Owners of local businesses, especially ones that are just starting out, almost always find themselves stuck in a conundrum. A vicious cycle of sorts, if you will. And that’s this one: Marketing your business when you’re on a tight budget can be difficult. You can’t go about splurging money on banners, Google Ads, and events […]
How to Build Community for Your Brand
Some business experts will tell you that the first year after starting a business is mostly about survival. The beginning is intense, and you’ll face multiple challenges that will make you question your decision to start the company. Well, it’s time to change that mindset. It’s time to shift your point of view into a positive […]
Key Performance Indicators(KPIs) Every Marketing Manager Should Track
So you’ve had your marketing budget approved and your marketing strategy is now in place. What’s your next step? Should you start implementing your strategies and tactics? Not too fast. You still need to set up your business dashboard — in this case, a marketing dashboard — to ensure you’ll be measuring the right key […]
