ZPT

zptech

Improving lives with cutting
edge medical tech.

Brand central was tasked to create a new brand identity and website for ZPT that reflects the company’s mission, values, and product offerings, and enhances the user experience for both customers and employees.

Art Direction

The Challenge

ZPT was in need of a new website and brand identity to better showcase their products and services to their customers. Their current website was outdated and did not accurately represent their company. This was causing them to lose potential customers and hindering their growth.

To address these issues, they enlisted the help of the professionals at Brand Central. They worked with ZPT to create a new website that accurately reflected their company and was modern and user-friendly. Additionally, they helped them develop a consistent brand identity that effectively communicated the values and mission of their organization to their audience. These efforts greatly improved their online presence and allowed them to better connect with their customers.

Our Approach

The team at Brand Central took a holistic approach. They began by conducting market research to understand the needs and preferences of ZPT’s target audience. They then worked with ZPT to create a new website that was modern, user-friendly, and accurately reflected the company’s brand and values. Alongside the development of the website, they also helped ZPT create a consistent brand identity that would effectively communicate the mission and values of the organization to their audience. This integrated approach allowed for a comprehensive solution that improved ZPT’s online presence and helped them better connect with their customers.