Or Clearing
www.orclear.co.za
Leader in Logistics & Clearing Services
This case study presents the complete process of designing and developing the website for OR Clearing Services. Brand Central spearheaded the project, taking it from the initial concept stage to the final website. The result is a comprehensive online platform that showcases OR Clearing Services’ offerings. The website can be accessed at www.orclear.co.za
- DIGITAL STRATEGY
- VISUAL LANGUAGE
- CONTENT DIRECTION
- WEBSITE DESIGN
- INTERACTIVE STYLE GUIDE

Art Direction
The Challenge
Brand Central collaborated with OR Clearing Services to create a website that effectively communicates their brand identity, core services, and value proposition. The challenges encompassed translating the company’s unique offerings into a visually compelling design, implementing intuitive navigation, and ensuring seamless functionality. Additionally, the website needed to be optimized for search engines and provide a user-friendly experience for visitors.
Our Approach
Brand Central adopted an end-to-end approach, handling every stage of the website design and development process for OR Clearing Services. We began by conducting in-depth discussions with the client to fully understand their business objectives, target audience, and specific requirements. This formed the foundation for our strategic planning and concept development.
Our design team crafted a visually appealing and user-friendly website for OR Clearing Services. We incorporated the client’s branding elements and utilized modern design trends to enhance user engagement. We focused on creating an intuitive user experience. Our development team implemented the necessary functionality and integrated it with a content management system (CMS) to provide OR Clearing Services with the flexibility to manage and update their website easily. We also paid close attention to search engine optimization (SEO) techniques. We maintained open lines of communication with OR Clearing Services and conducted thorough testing and quality assurance.



