Gifts & More
Your one-stop shop for all your Corporate needs & branding solutions
In this case study, we will explore the process and outcomes of a website redesign project for Gifts and More, a one-stop shop for all corporate needs and branding solutions. Brand Central was tasked with revamping their website.
We will discuss the challenges faced by Gifts and More and our approach to address those challenges, resulting in a successful website design.
Gifts and More collaborated with Brand Central to adress and resolve several challenges related to their existing website. The website had an outdated design that didn’t align with their brand image or reflect current industry standards. It lacked a modern look and feel, which made it difficult for users to engage with the content effectively. Additionally, poor user experience (UX) due to complex navigation, slow page load times, and limited functionality impacted the overall usability of the website. These challenges resulted in a high bounce rate and low conversion rates, affecting the company’s online presence and potential customer acquisition.
To address the challenges faced by Gifts and More, Brand Central followed a comprehensive approach. We began by conducting a thorough discovery phase, analyzing the company’s brand identity, target audience, and industry trends. This allowed us to gain a deep understanding of their business objectives and align the website design accordingly. Next, we conducted user research, including interviews and surveys, to gather insights into the preferences, expectations, and pain points of their target audience. This research guided the creation of user personas and identified key user journeys.
Brand Central redesigned Gifts and More’s website based on user research findings. We improved the user experience with new information architecture and intuitive navigation. We also revamped the visual design and branding to create a modern and professional look. The latest web technologies were utilized to build the website with responsive design for optimal user experience across different devices. Rigorous testing was conducted to identify and resolve any bugs or usability issues.