The Creator Economy – What Fuels It and How to Leverage It

In 2022, the creator economy was valued at over $100 billion, a substantial market share among the 50+ million people worldwide. Furthermore, its growth is just beginning, which is even more impressive. A recent study showed that children aged 8 to 11 would rather become YouTube stars than astronauts, which is surprising but not uncommon. […]

7 Influencer Marketing Trends You Need to Know for 2023

The influencer marketing industry has continued to increase its market size and revenue. According to Oberlo, the whole industry is worth a whopping 16.4 billion dollars. What an incredible number it is, isn’t it? Highly qualified marketers know: Time does not stand still. All of us have to continue to further educate ourselves on the […]

10 Easy TikTok Strategies for 2022

TikTok is no doubt the fastest growing social media platform. It has been downloaded over 2.5 billion times and has more than 1 billion active users. What is TikTok? TikTok is a social media app where users can share short videos of themselves. The app is extremely popular with teenagers and young adults. TikTok’s popularity, especially among young […]

3 Basic Ways to Improve Social Media Marketing (SMM)

The use of social media platforms to connect with your target audiences is basically what we call social media marketing. There are multiple uses of social media marketing (SMM) like promoting your brand, improving sales, and driving website traffic. Social Media Marketing (SMM) also entails posting high-quality content that makes sense to your audiences on […]

5 Social Media Challenges Brands are Facing in 2022

Social media has been evolving over the years and stands as one of the most effective platforms for businesses to enhance their reach. With 4.55 billion active users, social media cannot be overlooked by global brands. However, the increase in the number of social media platforms and the evolution of the functionalities gives rise to […]

How to Spot Fake Social Media Influencers

When it comes to paid marketing channels, influencer marketing tops the list. Today, consumers usually like to do some research before making a purchase decision. Although, for most consumers, seeking the opinions of influencers is usually the case. Their opinions or product reviews influence the purchase decision of the consumers. So, it’s no surprise that […]