Facebook Organic Reach is Dying: How to Prepare
Facebook’s organic reach is basically on life-support. In short, get ready to visit the grave very soon. RIP, non-paid Facebook Page posts. Here’s the eye-opening state of things: In the last five years, organic reach on Facebook has fallen nearly 14 percent, as HubSpot estimates. That doesn’t seem like a big number, but that dive took us […]
How to Create an Extraordinary Social Media Strategy for 2018
Crafting an extraordinary social media strategy in 5 simple steps Step 1: Set social media goals that align with your overall company goals If we want our social media marketing efforts to have the biggest impact, it’s super important that they’re aligned with our overall company goals and values. If we’re all rowing in different directions, it’s really […]
4 Social Media Marketing Trends to Watch Out for in 2018
2017 isn’t over yet, but it’s not too early to predict social media trends for the next year. There’s no doubt about it, the past year was a huge one in term of updates and new methods of marketing. To stay at the top of the marketing game, let’s look at the expected trends for […]
Differences Between Social Media and SEO [INFOGRAPHIC]
The actions and outcomes of Social Media Marketing and Search Engine Optimisation (or Marketing) are very different. Let’s look at the differences side-by-side…
Does Social Media Influence SEO and Rankings?
Yes, it’s the age-old question that no one seems to really have an answer for. But I’m feeling brave today, so I’ll venture to answer it. Here’s what made me think about this again, this time harder than usual and looking for specific answers: a discussion with a client. In my digital marketing agency, we work with […]
5 Ingenious Ways to Boost Your Facebook Followers
Here’s the strange thing about Facebook: It’s still one of the most popular social networks, despite reports about an incremental decline from groups of users, like those aged 35-44. After all, it still has at least 1.86 billion active users monthly. Plus, it’s expected to grow by tens of millions of new users in the next four […]
7 Critical Social Media Questions that Businesses Need to Answer Now — Not Later
When social media first arrived on the business landscape more than two decades ago, it was widely viewed with a mixture of skepticism, indifference, or in some cases, outright hostility. According to some self-proclaimed business pundits and gurus, while it was conceivable that a small niche of B2C businesses might be able to leverage some […]
SEO And SMO: 4 Facts You Must Know
Most bloggers and website owners/managers are well familiar with the term SEO, or search engine optimization. This is a process through which one can come higher in the search results of any relevant keywords within a search engine like Google. SMO stands for social media optimization and is generally not so well known to a […]
Facebook Kills Off AI System After it Invents Language Humans Can’t Understand
Facebook has pulled the plug on a portion of its new artificial intelligence (AI) system after discovering it was creating a new language — one that could not be understood by humans. The social network’s engineers shut down the new language being developed by bots known as Bob and Alice, which were communicating using English words in unintelligible sentences. Its bot […]
Low-Cost Marketing Tips
Marketing can be an expensive game to play. Getting a correctly designed message seen by the correct people, in the correct place, at the correct time can rack up quite a bill. According to a figure recorded in 2013, the average SME spends £23,810 ($30,227 US) on their respective marketing campaigns, while achieving less than […]
