Understanding Social Commerce and Its Dynamics in Advertising
Social media, a platform created for entertainment and connecting with old friends has become the superweapon of marketers. Although it started as a common online space for meeting people, over time, like-minded people started to create their own community and spoke about their shared interests. This included the products they bought and services they used. […]
The Role of Social Media in Your Website SEO
Social media has become integral to the way we use the Internet. The important content is not only linked, but it is also shared, liked, tweeted and pinned. How people use the Internet has drastically changed, and this hasn’t gone unnoticed at the Googleplex. Many of the independent studies on Google’s ranking algorithm show a […]
The Vital Importance of Visual Content in Social Media Marketing
In the world we are living in today, we are always surrounded by pictures and videos. Billboards that were once paper posters stuck to walls are now large LED screens displaying motion pictures and graphics. As consumers, we indirectly absorb all this information, stimulating our minds. Social media has changed the market for marketing, and […]
Social Media Marketing (SMM) – Key Skills and Trends of the Future
Over the years, social media platforms have become the force for progress in the marketing world. Initially created for completely different purposes, these platforms have become a place where businesses can easily market their products. Social media marketing is definitely here to stay, and here’s why: 73% of marketers say that social media marketing was “quite […]
What Were the Biggest Digital Marketing Trends During 2018?
There was a time when online marketing was just an extra way to market your business in addition to traditional advertising methods such as commercials, print ads, billboards, and radio spots. Today, digital marketing has become so much more essential. As the years go by, technology continues to advance and digital marketing trends continue to change. […]
Shadow Banning: Polite Social Media Censorship
Social media deals in attention. Attention generates billions in ad revenue for networks and enables social media influencers to monetize their content through brand sponsorships. Shadow banning is when networks deny people this attention by making their content invisible to others. Shadow banning blocks users’ content in a way that keeps them oblivious to what’s […]
Digital Marketing Trends for 2019
It’s that time of year again – time to look back on what your business learned in 2018 and prepare for the New Year. Part of achieving business growth year after year is assessing past wins and losses, but the other part is mapping out your goals; do so with next year’s predicted digital marketing […]
What Small Businesses Should Know about Paid Social Media Advertising
Today, there are over three billion active social media users. This implies that about 40 percent of the world’s population is actively using Facebook, Twitter, YouTube, Snapchat, Instagram, and other social platforms. The next implication is that your target audience is most likely among these users. And thus, to get their attention—and convert them into […]
How to Win at Facebook Marketing
Facebook is too big to ignore. Currently, the social media platform has over 1.8 billion monthly users. It’s an incredible marketing tool for both small and big businesses alike because it allows them to instantly and consistently connect with consumers. If you want to write a marketing plan, you need a Facebook strategy. Over 60 million business pages […]
Why Social Media Is So Important for Digital Marketing
If you’re not utilizing social media to its fullest potential for your business, you’re missing one of the most cost-effective digital marketing strategies from your online arsenal. Whether you use it effectively or not, social media is the online storefront for your business. More than three billion people around the world use social media each month, […]
