The Importance of Understanding the Purpose of SEO
Understanding the meaning and importance of SEO is the difference between digital marketing success and failure. Mastering SEO creates potential for your business to succeed in the online world, beating out your competition and gaining new business. The internet is used by many people every day, especially to shop. Last year around $2.3 trillion was […]
Using Voice Search to Transform Your Local Search Strategy
Voice search is a phenomenon that’s rapidly taking over the business sector. Now, most businesses have already integrated location specific voice search as part of their local SEO strategy. In fact, voice-related searches are 3 times more likely than text. More and more users opt for voice search when they need to know about a product, a service […]
8 SEO Mistakes that Newbie Website Owners Make
Nowadays, it’s imperative for an entrepreneur to invest in Search Engine Optimization (SEO) for the growth of a company, especially if you have a startup business and you want to gain a wider audience. Most companies spend a lot on SEO. In 2016, the combined costs for SEO reached $65 billion. For this year, the expected […]
How to Create Search Engine Optimised Content for Personalised Searches
We all know that the results of a Google search vary from person to person. You will rarely get the same results as your colleague, your friend or your spouse. And if you do, they will most likely be shown in a different order. So how can you optimize your content for personalized searches? Isn’t […]
8 Tips on Choosing a Blog Topic that Enhances Your SEO
Finding the right topic for your blog that enhances your website’s SEO ranking, is the first hurdle in the process of creating a stellar piece of blog content. Content is the core of an effective SEO strategy. Other than boosting the audience engagement, presenting compelling blog topics has been known to improve search rankings and […]
Do You Still Have to Worry about Google’s Panda in 2018?
Although Google has never talked about how often they update the algorithms on their search engine, it is widely speculated that they do more than 4 or 5 updates a year. However, few are as significant as the one that took place in February 2011. Dubbed as the “Panda,” there was nothing cute about this […]
How to Turn Web Users into Customers with Local Search Marketing
Great news for “go local” businesses: more than 85 percent of brand engagement by consumers is through local listings, web pages and search results, Search Engine Land reports. More than 60 percent of people research products online before purchasing, according to Nielsen research, so there are plenty of opportunities to turn a local search interaction into a purchase. Here’s […]
Linkless Backlinks Are the Real Future?
One of the main SEO factors that Google and other search engines take into account when ranking your website are backlinks. If there are plenty of links pointing from other, reputable websites to yours, that signals the search engines that your website offers valuable content, and that it can be trusted. As a result, your […]
How to Choose Content Topics that Boost Your SEO and Keep Readers Happy
This is quite a tall order, right? How can you possibly make sure that your SEO content is loved by both search engines and human readers? Oftentimes, people make a clear difference between their sales pages and their SEO-friendly content. But it shouldn’t be this way. With the right SEO copywriters in your corner, you […]
How to Get Sales through Search Engine Optimisation: Your Comprehensive Guide
SEO. Search Engine Optimization. Utter these words and you will hear all about traffic reports, traffic sources, traffic increases and so on. And that is great. We all love traffic and we all go to extensive efforts to get more of it. Organically, if possible. But (and this is one big BUT) traffic alone doesn’t […]
