How to Optimize Your Google Local Listing
We will cover the following in this blog: How to claim your business listing / upload content / reply to reviews How to boost positive engagement Tips for increasing conversions Let’s start…. A Google Local Business Listing is an often overlooked tool in the marketing arsenals of local businesses, whether its claiming a listing or […]
How to Optimise Content for Voice Search in 2021
According to a study by Statista, there are 4.2 billion voice assistants being used in devices around the world in 2020. 4.2 billion. That’s more than half the world’s population. Forecasts suggest that by 2024, that number could reach 8.4 billion units – a number higher than the world’s population so it’s safe to say that […]
How SEO Has Changed Over the Years?
Search Engine Optimization (SEO) is imperative for corporates to gain greater visibility and searchability. Regardless of how large or small your business is, SEO is an essential tool for drawing visitors to your website. Ranking high on organic search results will ultimately enhance user engagement and conversion. Moreover, high-quality SEO means an incredible user experience […]
How Google Indexes Passages of a Page and What it Means for SEO
You need to consider all of Google’s algorithm changes and how they will affect your small business SEO. Google is going to index the English language passages on your website and this will result in a ranking change. This is only one of the many changes that were recently announced by Google and below is […]
Social Media Promotion vs. SEO Which Is Better
Marketing approaches and philosophies have continued to shift over time to remain relevant to the masses. Technology in recent decades has played a vital role in bringing a lot of changes to companies and businesses worldwide, resulting in new viable marketing efforts. From billboards to magazines and from newspapers to television, we are now currently living […]
How SEO and PPC Can Work Together to Drive Traffic and Conversions
Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both […]
3 Things to Understand About Voice Search’s Role in SEO
It was only a few years ago that using a voice assistant was little more than an exercise in frustration. Even on the rare occasion that they actually understood our voice, they rarely were able to return anything of value. A lot has changed since then. Just last year, research from Adobe found that 48 percent […]
How Will Search Engines Evolve in the Coming Years
More than 53% of all trackable traffic on the internet comes from organic search and roughly 15% comes through paid search on search engines. These estimates only take trackable traffic into consideration. It is safe to say that search engines such as Google, YouTube, and social media websites such as Facebook and Twitter account for most of […]
SEO 101: How to Avoid Zero Click Search Terms
Those who say over 50% of all Google searches don’t result in a click blame the search engine. The argument is that Google is discouraging people from clicking on their sites. With the clicks gone, the money just isn’t coming in. Though they may have a point, the thing is, Google is trying to do […]
All You Need to Know About the November 2019 Google Update
It is well-known in the SEO world that Google regularly makes updates in its algorithm and rating parameters. Google publicly announces many of the broad-based updates through its various social and public channels. However, recently, there was an algorithm update in November that wasn’t at first announced by Google. The updates made by Google on […]
