9 Tried-and-True Tips to Amplify Your Website’s On-Page SEO

Are you gearing up to launch a new website for your startup? Or, have you been managing your domain for a while now but you just can’t seem to drive steady traffic to it? Well, don’t start draining your business’s monthly budget on Google ad campaigns and content marketing initiatives just yet —it is vital […]

3 Key SEO Metrics Small Businesses Should Consider

Now that you have implemented SEO initiatives for a few months, it’s time to see if you’re seeing some positive results. One of the most effective ways to assess your SEO performance is by using metrics to quantify your SEO results. Here are four simple and useful SEO metrics small businesses can use. 1. Average […]

How To Master On-Page and Off-Page SEO Skills

Google holds about 91.56% of the search engine market share as of March 2022. And more than 75% of organic web traffic comes from search engines. This is why marketers look to optimize their websites for search engines to get high ranking and traffic to their websites. Although SEO is a long process. By any means, if you are looking forward […]

6 Important Steps to Creating an SEO Strategy for SMEs

Small businesses may feel that specific SEO strategies are reserved only for larger companies. However, there are numerous ways to improve your rank in SERPs and even outrank big businesses. To help you succeed in that task, we will walk you through the six important steps to creating an SEO strategy for Small and Medium […]

10 Elements Of A Successful SEO Strategy

Marketing is a broad subject, with new strategies coming up with every new dawn. One suchinnovation is digital marketing, which is growing thanks to digitization. This innovation involvesmarketing goods and services through digital tools, such as websites and social media. One ofthe digital marketing tools gaining popularity is Search Engine Optimization (SEO). SEO aims atincreasing […]

SERP Feature Trends and Tips For a Better SEO Strategy

Google is always making changes in Search Engine Results Pages (SERP) to improve the user experience. Businesses should focus on the latest SERP feature trends to stay ahead of the curve. To gain a competitive edge and drive more traffic to your website, you need to know about the latest SERP feature trends and adopt […]

How to Set Marketing Goals with SEO and PPC

The Internet makes it possible to sell everything to everyone all the time and everywhere. This sounds great – until you try to form realistic goals for your marketing expenditures. Successful Internet marketing is all about targeting and engagement; its primary tools are search engine optimization (SEO) and pay-per-click advertising (PPC). You’ll need to consider […]

Essential SEO Tips for Beginners to Boost Traffic

Even if you’re not in a technical position, you’ve likely heard of search engine optimization (SEO). Search engine optimization is a powerful tool that drives business in all industries, no matter if you own a small business or are a Fortune 500 executive. You can optimize your pages to appear higher in search engine results by producing high-quality […]

What are LSI Keywords and how do They Impact SEO?

Suppose you are at a construction site. You see the site engineer using a measuring tape to find out the length of a wall. A little later, he tells his colleague to note down 30 feet. Using your senses, you quickly understand that ‘feet’ here refers to the unit of measurement and not the human […]

How Important Is Content to SEO (According to Google)?

Google is not the only search engine. But when it comes to ranking factors, it’s pretty much the only one that matters. By handling 90% of the worldwide searches, Google is the go-to source of information for search engine marketers. There’s a tiny problem, though: Google is also notoriously stingy with releasing official information about what […]