The 4 Fundamental Steps of Conversion Optimisation
Once upon a time, I was sitting in my office looking over data for one our new clients and reviewing the conversion project roadmap. The phone rang and on the other end was the VP of marketing for a multi-billion-dollar company. It is very unusual to get an unannounced call from someone at his level, […]
Google Analytics Definitions
This article attempts to clarify definitions for common terms used in Google Analytics. Hit With Google Analytics, a hit is ANY request sent to the GA data collection system. This includes pageviews, events, custom variables, measurement protocol uploads, etc. You can backup your Google Analytics data by keeping a copy of the hits sent to […]
