How Click Fraud Could Be Impacting Your Business
In a highly competitive online scape, businesses are doing everything they can to get ahead and maintain or build a strong brand image through search engines and advertisements. With competition come some nasty tactics and many businesses sabotaging others in order to get ahead of the game and best benefit themselves through the destruction of […]
How ccTLD (domain extension) can Help You Gain a Foothold in Your Target Market
New startups and established businesses can gain a foothold in any market by simply making use of the right country related domain name. There’s no question that using the right domain extension has many benefits – from the ability to use a domain name of your choice, to the more obvious SEO advantages. For businesses targeting […]
7 Key Metrics for Producing Highly Effective PPC Ads
“If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink, Social media marketer and eChannels Manager at ComEd No matter your niche, pay-per-click (PPC) advertising can likely serve to provide your business with far-reaching gains. If your brand seeks to drive increased traffic, downloads, conversions, or sales, PPC advertising should be on your […]
Boost Your Business: Web Development Trends for 2018
Technological innovations such as blockchain, artificial intelligence, augmented and virtual reality (AR/VR), hybrid cloud are proliferating rapidly. These trends provide efficiency and productivity, empower organizations to thrive in a world where technology is increasingly prevalent. It is therefore crucial for companies to understand the impact of these technological advances on their business so that they […]
How Does Amazon Make Money? [INFORGRAPHIC]
Top E-Mail Marketing Flaws That Can Kill Your Business Campaigns
Even if social media has been taking over the Internet, e-mail is still an effective tool for businesses to reach out to their target customers. Startups looking to beef up their digital marketing campaigns should avoid these five e-mail marketing flaws: 1. Ignoring double opt-in e-mail marketing Single opt-in and double opt-in sign-up methods differ […]
How Time Traps Almost Caused My Online Business to Fail
Way back in 1999, when I first decided to launch Marketing Words, it was just me… all alone. There was no Marketing Words team at that point. Like practically every other home-based entrepreneur, if I didn’t do a particular task it didn’t get done. For the first few years, I continued to bang my head […]
New Content Marketing Trends: Which to Use and Which to Avoid
There are five content marketing trends that have taken hold recently for a variety of reasons. This article contains four new content marketing trends that you should try, and one that you should definitely avoid. 1. Quick And Snappy Pre-Adverts to Your Video Adverts The use of pre-adverts has grown in popularity simply because of […]
Tips for Creating Content That Influences Purchasing Decisions
If I’m certain of one thing, it’s that content is a game-changer. It does so many things at once – and effortlessly, if you get it right. It lets search engines find and rank you, which leads to people discovering you. It builds trust with those people. It underlines your authority in your field. Most […]
Major Resources for Your Market Strategies: Targeting the Client
What are the major resources for your market strategies? How does a confident and successful entrepreneur differ from one who has tried several times and has failed? The simple answer is that the confident guy earns more money than the guy who has failed. The longer answer is slightly more complicated. It is connected with […]
