How Generation Z Reacts to Mobile In-App Ads

The mobile development industry is expected to generate a revenue of over $400 billion globally, out of which mobile games stand at $252 billion. People around the world today are highly dependent on mobile apps. Mobile users spend 88% of their total time on mobile apps either finding leisure or availing services. With this consistent growth, mobile […]

What Is 5G: Top 5 Facts You Need to Know in 2022

So much of our lives nowadays happen online, be it via social media, online shopping, or simply browsing for information. Very soon, all that is going to get a lot better thanks to the changes in wireless technology. Many well-known carriers have announced that they will be launching 5G. This generation of mobile networks is on […]

Digital Marketing Trends for 2019

It’s that time of year again – time to look back on what your business learned in 2018 and prepare for the New Year. Part of achieving business growth year after year is assessing past wins and losses, but the other part is mapping out your goals; do so with next year’s predicted digital marketing […]

The Latest News on Google’s Mobile-First Index

“We’re thinking about how we can make sure we only include in the mobile-first index sites that won’t be hurt by the mobile-first index. The longer time frame can be several years — maybe five years — before we reach an index that is only mobile-first.” – Gary Illyes, Webmaster trends analyst at Google Back in […]

Creating an Engaging Digital Experience (10 Steps!)

In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift engagement and help you retain customers. It’s science and […]

Major Mobile Updates – How to Prepare Your Website

The last few months have seen more algorithmic updates than the entirety of 2016. On September 23, 2016, Google made an announcement that the entire SEO world was dying to hear: Penguin would become part of the core algorithm. With the release of Penguin 4.0 it has become clear that Google’s purpose is to build […]