The ROI of Influencer Marketing

Gone are the days when consumers would actually trust print and TV advertisements and buy products based on the claims ads made. Today, it takes a lot more than claims to win the trust of consumers. They need social proof. And this demand from consumers has, in fact, paved the way for influencer marketing. Influencers […]

5 Big Marketing Trends to Watch in 2018 [Infographic]

Which trends should marketers be thinking about as they prepare for the year ahead? There so many fresh tactics to choose from—from hot platforms to new strategic approaches—that figuring out what to focus on can feel overwhelming. To help, we recently dug through host of recent research reports to see which tools and ideas marketers […]

Is Generational Marketing Important for Website Owners?

Based on industry surveys and statistics, generational marketing is vital to your overall marketing strategy. It is common sense that the marketing strategy, content and mediums or channels used to reach people in their 40s are completely different than the strategy, content, and channels used to reach teens. As a website owner, you have to […]

Anatomy of Effective Web Design [INFOGRAPHIC]

How does web design impact the image of your business and why is it important? In this ever-changing digital world, it is necessary to keep up with the latest design trends and have an updated website. That is why a well designed website is crucial to your business. A good website that is user-friendly, and […]