7 Influencer Marketing Trends You Need to Know for 2023

The influencer marketing industry has continued to increase its market size and revenue. According to Oberlo, the whole industry is worth a whopping 16.4 billion dollars. What an incredible number it is, isn’t it? Highly qualified marketers know: Time does not stand still. All of us have to continue to further educate ourselves on the […]

Demystifying Marketing Automation Myths and Illusions

As per the Social Media Today’s 2019 State of Marketing Automation Survey, 75 percent of all businesses and companies have marketing automation tools in place. Marketing automation has led to a 14.5 percent increase in sales productivity. Moreover, it has led to a 77 percent boost in terms of conversions. Because of these figures and the convenience […]