Why a Website and E-commerce Capabilities are important for Businesses in Wake of COVID-19
We are currently facing a serious health crisis that will have a critical impact on global supply chains, markets worldwide and businesses small and large for an indefinite amount of time. As we all hunker down and brace for the full impact of the coronavirus (COVID-19), it becomes evident that as a small business, having […]
What to do NOW to ensure that your business thrives after the COVID-19 pandemic
Globally, more than 80% of small businesses are already directly affected by the COVID-19 pandemic. Add those who are indirectly affected by it and you’ll see we’re all in the same boat – sailing in the dark. Every statistic and report you read now will make your skin crawl. The worst of it is, perhaps, […]
Coronavirus is a Catalyst for Work-From-Home Tech
This is the story of hope – the story of a ray of light at the very end of a tumultuous dark tunnel. Covid-19 has come to test humanity – from businesses to relationships and human communications. True to the words of Jack Ma, it is in times of trouble that great leaders are nurtured. […]
5 Easy Ways to Improve your Marketing Project Management
Marketing and project management should always go hand in hand. If you are thinking of different ways to market your products and services, you also need to find methods to improve your marketing project management. Here are simple ways to help improve your marketing project management. 1. Project Overview and Transparency Although not everything in […]
Digital Marketing in 2020 and the Mistakes that can Ruin Campaigns
We are at the very start of a brand new decade for digital marketing and it is shaping to be a spectacular one. However, as always, there are mistakes to avoid in the pursuit of excellence. Read on to find out exactly how to do that and how to make 2020 your best year yet […]
The Anatomy of a High-Converting Website
You have eight seconds or less to impress a website visitor. Think about your own interactions. Meeting someone new, going on a job interview, watching a YouTube video. How long does it take until you click away? What captures your eye? What makes you convert? When you call on the assistance of a professional to […]
How You Can Improve Your Email Deliverability Rate
You have your email lists, but your email deliverability rate seems to be as stagnant as ever. But don’t worry; there is a number of tactics you can use to improve your email deliverability rate. Here are sixteen such techniques you can start using. 1. Build Your Email Lists The first unspoken rule of any effective […]
How the Right Domain (Website Address) Can Benefit Your Business
Two decades ago, no one would have imagined that online shopping could be the best way to buy things. In the USA, 51% of all shopping activities are done online and experts predict that this rate will increase exponentially in the next couple of years. An online presence is essential when doing business or planning to start […]
12 things to look at when choosing a Web Design Company in Zimbabwe
One of the hardest things about launching a new website is choosing the designer. With so many design companies out there, it can be a monumental task just trying to figure out which one is right for you. This is certainly not a decision you want to take lightly. After all, your website is going […]
7 Types of Stories that Marketers and Brands Should Use for Advertising
Now more than ever, people may strive to invest in a brand’s story. With that, storytelling can be an essential advertising strategy to help promote your product or services. Applying the principles of storytelling to your business, such as speaking with emotion and weaving a tale with words may leave your readers with a lasting […]
