Has Google Search Algorithm Update (Hummingbird) Killed Keyword Research?
“If you don’t know the user intent behind the keywords you’re optimizing for then you’re doing it wrong. Also, if you are optimizing for keywords versus the needs of the user then you’re doing it wrong.” – Jordan Kasteler, freelance marketing consultant If you have a website, you’re probably quite familiar with conducting keyword research. […]
Why Digital Marketing is important in 2017
The world is quickly becoming digital. People are consuming electronic content faster every day. Companies and the world in general are starting to recognise the importance of going digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing. What is Digital Marketing It is […]
How Voice Search (Siri & Google Now) is affecting Search Results & Search Engine Optimisation
Siri and Google Now; the voice assistants are changing the SEO results and digital analytics. Marketers, analysts, and brands have to revise their digital strategy and adapt to this shift. In places like Japan, Europe, and America, speech assistants have taken a strong root among millennials and generation Z digital marketers are improving their strategies […]
10 Digital Marketing Mistakes to Avoid
Internet mistakes — from time to time, we all make them. However, there are definitely a few that are easy to avoid. Below are 10 Internet marketing mistakes, traps and issues even smart businesses can fall into: #1: No call-to-action (CTA) You’ve spent tons of time developing a great website, but your conversions are consistently […]
New Facebook Ad Features to Master in 2017
“The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.” – Mari Smith, Facebook marketing expert For better for worse, Facebook, like Google, is in a constant state of transformation. The company regularly implements new aspects and features to its platform; everything […]
Why your Zimbabwean Business needs an Intranet
Please visit www.intranet.co.zw to learn more about our Intranet products and services. The Current State of Enterprise Intranets These days, most corporations have their own intranet, which is somewhat like the internet except for the fact that it’s only accessible to those within the company. However, Intranets are not just useful for large enterprises, SMEs […]
12 Actionable Search Engine Optimisation (SEO) Tactics to Start Using Today
“Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you one year to roll out changes, the battle is lost.” — Kevin Indig, SEO Ninja at Atlassian As Kevin noted, much of a company’s SEO success lies in beating the competitors to […]
20 of the Best locations to source Free Stock Photography
Below are the top 20 free stock photography libraries on the internet. 1) Unsplash Website: www.unsplash.com Unsplash is totally free, in fact they position themselves as a “do whatever you want” high resolution image provider. What is interesting about Unsplash is they are part user generated, meaning that a wide selection of images available have […]
10 Top Skills Your Social Media Manager Should Have in 2017
Are you considering hiring a social media manager in 2017? If so, it’s a smart decision! Today, social media content creation and distribution is one of the single most time-consuming tasks in all of digital marketing. In fact, it claims a massive 18.5 percent of the day. That hasn’t stopped marketers from investing in social, however, and 42 […]
Search Engine Optimisation(SEO) Resolutions for Strong Rankings in 2017
“No one’s ever achieved financial fitness with a January resolution that’s abandoned by February.” — Suze Orman, Host of The Suze Orman Show Every year, scads of individuals set resolutions to make them a better person in the New Year. In 2017, why not take a different approach and resolve to amplify your SEO strategy […]
