Why You Should Target Topics, Not Keywords
As search engines like Google get wise to what their users want, their technology catches up, too. Search is changing. The influx of new devices that people are using – Smartphones, tablets, virtual assistants, Smart TVs, etc. – along with the move to lots of voice control, has influenced what your average search query looks […]
Facebook Kills Off AI System After it Invents Language Humans Can’t Understand
Facebook has pulled the plug on a portion of its new artificial intelligence (AI) system after discovering it was creating a new language — one that could not be understood by humans. The social network’s engineers shut down the new language being developed by bots known as Bob and Alice, which were communicating using English words in unintelligible sentences. Its bot […]
10 SEO Mistakes Your Brand Could be Making
Three letters are sweeping the world’s resume skill section by storm: SEO, short for search engine optimization. From young and hungry Web designers, to social media strategists, to bloggers, and even administrative assistants, yes, nearly everyone in the digital world—and beyond—is now tacking SEO onto their skill arsenal. But can anybody and everybody actually deliver […]
How Google’s New Algorithm (Search Engine Ranking Formula) Impacts Your Site
Pull up a chair, this is a big one. This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners alike. Courtesy of a brand-new study by SEMrush, we now know what truly matters when it comes to ranking higher. In order to compile this amazing report, the researchers […]
How Quality Content Impacts Search Engine Results
The secret to great content does not lie in a magic formula. In fact, there really is no secret at all. Keyword usage helps you refrain from Google’s wrath – it will mercilessly penalize you for keyword stuffing, for instance – but there are no writing tricks or shortcuts for producing great content and equally […]
Content Marketing and Search Engine Optimisation (SEO): Why You Need Both
Subhead: No, You Don’t Have to Choose Just One “Content marketing vs. SEO – the best choice” “SEO and content marketing – which is best for your business?” “Should you invest in SEO or content marketing?” I’m sure you’ve seen tons of headlines like this. And I have and I decided I’ve had enough! I’ve […]
How Latent Semantic Indexing (LSI) Keywords Can Help You Improve Your Search Engine Optimisation (SEO)
As a digital marketer, I’m constantly seeking ways to improve my own website’s organic traffic and that of my agency’s clients. If you’re the least bit familiar with SEO, then you must have heard that Google’s algorithm updates render techniques from five years ago completely obsolete. Algorithm update after algorithm update, Google tells us that […]
Anatomy of Effective Web Design [INFOGRAPHIC]
How does web design impact the image of your business and why is it important? In this ever-changing digital world, it is necessary to keep up with the latest design trends and have an updated website. That is why a well designed website is crucial to your business. A good website that is user-friendly, and […]
Low-Cost Marketing Tips
Marketing can be an expensive game to play. Getting a correctly designed message seen by the correct people, in the correct place, at the correct time can rack up quite a bill. According to a figure recorded in 2013, the average SME spends £23,810 ($30,227 US) on their respective marketing campaigns, while achieving less than […]
What to look for in a Web Hosting Company
Web host reviews can feel rather stagnant because most are written from a factual point of view rather than the emotional point of view. Spending money is more emotional online, so how does a review of the technical capabilities of a handful of Web hosts measure up to how good they are? When you are […]
