Betterbrands Construction Full Brand Redesign
Betterbrands Construction, a key player in the Zimbabwean construction industry, was looking to refresh its brand to better reflect its growth, expertise, and leadership in the sector. As part of this project, Brand Central was tasked with redesigning the logo, developing updated brand materials, and revamping the company’s website to align with its modern approach to construction and project management. The goal was to position Betterbrands Construction as a forward-thinking, professional firm while retaining elements of its legacy.
- DIGITAL STRATEGY
- VISUAL LANGUAGE
- CONTENT DIRECTION
- WEBSITE DESIGN
- INTERACTIVE STYLE GUIDE
Betterbrands Construction Full Brand Redesign
Betterbrands Construction, a key player in the Zimbabwean construction industry, was looking to refresh its brand to better reflect its growth, expertise, and leadership in the sector. As part of this project, Brand Central was tasked with redesigning the logo, developing updated brand materials, and revamping the company’s website to align with its modern approach to construction and project management. The goal was to position Betterbrands Construction as a forward-thinking, professional firm while retaining elements of its legacy.
- DIGITAL STRATEGY
- VISUAL LANGUAGE
- CONTENT DIRECTION
- WEBSITE DESIGN
- INTERACTIVE STYLE GUIDE
Objectives
- Redesign the logo to reflect Betterbrands Construction’s growth, modernity, and commitment to excellence in construction.
- Develop cohesive brand materials and stationery to align with the new brand identity.
- Revamp the website with a fresh, user-friendly design to enhance Betterbrands’ online presence.
- Ensure that the new brand design reflects the company’s expertise in project management, construction innovation, and its commitment to quality.
Our Approach
Brand Central took a holistic approach to the redesign, starting with in-depth consultations to understand Betterbrands Construction’s core values and long-term vision. The logo was updated to retain the company’s legacy while incorporating modern elements that communicate innovation and expertise. Consistency was ensured across all brand materials, including stationery and digital assets. The website was completely overhauled with a sleek, professional design and improved navigation to showcase Betterbrands’ portfolio, services, and industry achievements. Optimized for both responsiveness and SEO, the website now serves as a key marketing tool for the company.
